Felipe
Amorim
Strategic Design leader and Innovation Partner with 20+ years of experience at the intersection of
business strategy and emerging technologies.
Certifications in Design Thinking, Futures Thinking, AI Interaction Design and Business Acumen.
I build and scale high-performing design teams, delivering positive-impact products from complex business challenges.
As a results-driven consultant, I also serve as a high-performing individual contributor, applying human-centered, strategic, and futures design to drive significant growth for startups and companies.
Based in Madrid, Spain, I focus on design and innovation to shape the future of products.
Hire me if you need:
From research to delivery, I lead the design of digital products that generate measurable impact and user satisfaction.
STRATEGIC PRODUCT DESIGN LEADER AND INNOVATION PARTNER ENGINEERING THE FUTURE.
FELIPE AMORIM
Leadership in Design Thinking and Futures Design to unlock growth and guide a company's digital transformation.
STRATEGIC PRODUCT DESIGN LEADER AND INNOVATION PARTNER ENGINEERING THE FUTURE.
FELIPE AMORIM
Projecting and designing the interactions of the future. I explore how artificial intelligence and new technologies will shape the human experience.
STRATEGIC PRODUCT DESIGN LEADER AND INNOVATION PARTNER ENGINEERING THE FUTURE.
FELIPE AMORIM
Building and mentoring high-performing design teams. My focus is on integrating a UX culture across the entire organization.
STRATEGIC PRODUCT DESIGN LEADER AND INNOVATION PARTNER ENGINEERING THE FUTURE.
FELIPE AMORIM
The strategic use of design to boost revenue and business value. Proven results in e-commerce and sales growth.
STRATEGIC PRODUCT DESIGN LEADER AND INNOVATION PARTNER ENGINEERING THE FUTURE.
FELIPE AMORIM
Strategic design to build memorable brands through satisfying digital customer experiences.
STRATEGIC PRODUCT DESIGN LEADER AND INNOVATION PARTNER ENGINEERING THE FUTURE.
FELIPE AMORIM
Industrial and Graphic Design, with specializations in Branding, UX and Usability.
Two startups as a solo founder and three ventures as business architect for fundraising.
I speak portuguese, english and spanish fluently, and I'm learning german and italian.
As a design leader and mentor, I helped designers secure senior positions and build their careers.
In UX, Product and Innovationt, with a focus on experience design, digital product, and innovation for 200+ clients across diverse sectors.
Proven track record of generating revenue and business value through strategic design, including monthly revenue increases and collaboration on startup fundraising.
I helped Atlético de Madrid redefine the relationship with their fans through an improvement on it's official mobile app.
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I went beyond empathy by not only interviewing over 20 customers across Brazil, but also by experiencing the customer journey myself, identifying recurring themes in their on- and off-premise dining experiences to create a single phygital one.
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At Spanish Fintech Startup Card Dynamics, I led the entire Design Operations, spearheading a full product and branding revamp to drive innovation and maturity, making the app white-label.
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I led an 8-person team to redefine Pizza Hut’s digital ecosystem for the Brazilian market. Moving beyond UI, we audited 25+ channels to solve "Delivery Anxiety." By applying Jakob’s Law and Dieter Rams’ principles, we identified 65 experience gaps, delivering a prioritized roadmap that reduced friction from 62% to 40% and boosted CSAT from 82% to 95%. A masterclass in Service Design as a business lever.
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In this proactive speculative design project I explore the future of payments, not to solve an immediate business problem, but to use Futures Thinking and emerging technologies, like Artificial Intelligence, to imagine a more human-centric payment model that transcends current technological limitations.
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FELIPE AMORIM
